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DarkFuse founder Shane Staley has spent most of 2016 rebuilding and rebranding the company. Here’s a timeline of events from this year:
April 2016 (104 paid subscribers): Staley issued a notice to those working at DarkFuse that the magazine would become the core publishing platform beginning in 2017. The decision was met with some skepticism due to subscriber base.
June 2016 (116 paid subscribers): Online marketing department hired. Internal subscription drive to newsletter goes live.
August 2016 (864 paid subscribers): Marketing department shifts to promoting the magazine publicly.
September 2016 (1016 paid subscribers): Staley calls staff meeting and announces DarkFuse has ended its exclusivity deal with Amazon. DarkFuse shifts all online operations, including its shop and news, to the magazine’s site. Dedicated secure server is upgraded to handle spikes in traffic.
October 2016 (1190 paid subscribers): DarkFuse changes to a subscription-based model (online digital and limited edition). Limited edition hardcover book lines will continue, but focus shifts from digital to online content. DarkFuse hardcover anthology series will continue, but future anthology Kindle releases after volume 4 are cancelled.
Future Outlook: DarkFuse will begin its 2017 subscription drive soon. The magazine’s target is to have published 1 million words of fiction by the end of Q1, 2017 and have at least 2,000 paid subscribers to its magazine. The majority of fiction published by DarkFuse will be exclusively released online to its subscribers and in limited edition hardcover format. Original short fiction will be exclusive to online subscribers and book collectors. Kindle eBook releases will continue, but only for novel and selected novella-length works.
Welcome to the new DarkFuse!
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